CASE STUDIES & samples
The following samples are real-world case studies from Career Global clients who hired us to open doors for them in a tight job market. These case studies are powerful examples of how having career clarity and the correct brand value proposition, coupled with expert résumé writing, can give you a competitive edge and make a world of difference in your job search. Names, photos, locations, and employment details have been changed for client privacy.
Our case studies are copyright-protected, and any reproduction or use of our material on another website is strictly prohibited.
PROJECT BRAND STRATEGY
“JACKIE” - SENIOR SALES REPRESENTATIVE
Jackie has many years of sales experience on her side, but was unable to connect the puzzle pieces to make her sales story coherent and impressive. After being abruptly laid off from a company she loved due to its closing, she had lost her confidence and was struggling to return to her former sales glory.
As a woman of mature age, Jackie was concerned about appearing older and risking ageism in her job search. In addition, after years of experience in pharmaceutical sales, she was no longer willing to be limited to that industry.
She was seeking to spread her wings and entertain new opportunities, regardless of industry. For her to get the maximum ROI, I employed a strategy involving a clean, modern design that grabbed the reader’s attention within seconds—without a lot of clutter, graphs, or pictures. I felt that an “in your face” marketing approach was necessary to communicate her fearless, repeatable sales methodology.
It was important to communicate Jackie’s quantifiable achievements while incorporating additional insight into how she achieved those results. From multiple sales awards to closing multimillion-dollar deals, Jackie’s visual résumé, coupled with new confidence in her brand promise, has allowed her to enjoy multiple six-figure opportunities since the project’s completion.
PROJECT BRAND STRATEGY
“SIMONE” - VP OF ANALYTICS & STRATEGY | CFO
Simone was faced with the rare challenge of never experiencing a job search. She was recruited right out of school and spent the next 15 years rising through the ranks of her company, through 8 promotions. Now faced with a pending job search, Simone had no idea how to showcase 15 years of impact. The challenge for me was to showcase the many hats she’d worn without making the document overwhelming and confusing.
Through many branding roadmap sessions, we discussed what business challenges she was faced with and the step-by-step strategies she took to turn the company around and compete with major retail brands.
Simone not only introduced the company to the importance of analytics to drive product development and track market trends, but due to her success as the VP of Global Analytics, she was asked to take over as CFO. She favored more of a modern classic résumé, free of heavy design elements.
I wanted to focus on the big picture and include what she was faced with when entering the role to show her powerful arc of success before moving onto a new role. I wanted to show why she was promoted 8 times in 15 years and allow the reader to take that journey. Simone is now ready to take advantage of the connections she has made as VP and CFO and start her first-ever executive job search.
PROJECT BRAND STRATEGY
“MINA” - CHIEF TALENT OFFICER
Mina is a superstar client with over 20 years of experience in global HR leadership across multiple disciplines, including transforming Talent, Administration, and Compliance. As a certified coach, Mina developed a strong reputation for reviving organizations and transforming their people, policies, and technology to attract and retain top talent, create solid HR solutions, and mentor the next generation of female leaders.
She needed an impressive résumé that rapidly showcased her unparalleled skills and impact throughout her industry. She knew she needed to improve her brand presentation to secure an executive role that guaranteed a significant salary increase, bonuses, and stock options. She tasked me with helping her design and craft a career narrative that spoke to her industry expertise.
It was essential to design her personal brand based on her unique career trajectory and impressive metrics to demonstrate quantifiable achievements, so I integrated and highlighted the most impactful achievements, keywords, and key metrics into this ATS-friendly résumé for a balanced approach to impress readers of diverse personalities and attention spans and key hiring influencers.
Since working together, Mina has secured a global executive HR role within a billion-dollar corporation that checked all of her boxes.
DIVERSITY, EQUITY, AND INCLUSION DIRECTOR
VP OF EMPLOYEE RELATIONS
CONSULTING MEDIA KIT
LINKEDIN PROFILE
EXECUTIVE BIOGRAPHY
COVER LETTER - PUBLISHED